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Last updated: 7 August 2024

Smart Home Statistics: Key Insights and Trends 

Smart home technology is rapidly transforming households worldwide.
  • Smart home technology adoption in the UK is growing rapidly, with 39% of households using smart devices in 2024
  • Smart speakers, thermostats, and security systems are among the most popular smart home devices in the UK
  • By 2027, 50.2% of UK households are expected to have smart home products, signifying mainstream acceptance

Smart homes are revolutionising how you live, offering unprecedented control and convenience. UK households rapidly adopt this technology, transforming everyday living spaces into intelligent, connected environments.

Smart home devices are becoming integral to modern British homes, from voice-controlled assistants to energy-saving thermostats. With significant investments in intelligent technology and continuous advancements in smart home devices, the UK is poised to see a substantial rise in smart home adoption in the coming years.

Currently, approximately 39% of UK households have smart home products. This number is expected to grow significantly in the coming years. UK residents embrace cutting-edge technology, from voice-controlled speakers to automated thermostats, to enhance their living spaces.

However, looking ahead, experts predict continued expansion. By the end of 2024, smart home numbers will climb to 6.6 million, representing 20.5% of UK households. While the growth rate slows to 11.9%, adoption remains strong.

The real game-changer comes in 2027. Projections show smart home penetration skyrocketing to 50.2%, with 15.1 million households embracing intelligent technology. This milestone signifies mainstream acceptance of connected living.

This article will explore the latest statistics on smart home adoption in the UK. You'll discover popular smart home devices, their impact on energy savings, and the growing market for connected home products.

Evolution of Smart Home Technology in the UK

In 2017, only 1.3 million UK homes boasted smart devices - a mere 4.5% of households. Fast forward to 2022, and that number skyrocketed to 4.4 million, representing 15% of homes. This rapid growth shows Brits' growing appetite for tech-savvy living.

Percentage of UK Households with Smart Devices

YearNumber of Smart Homes (millions)Percentage of UK Households
20171.34.5%
20224.415.0%
20235.719.7%
20247.2 (projected)24.4% (projected)
202715.1 (projected)50.2% (projected)

Today, smart home tech is no longer a novelty. In 2023, 5.3 million UK households (19.7%) use smart products. From voice-controlled assistants to intelligent thermostats, these gadgets have become part of everyday life for many.

Entertainment devices lead the pack in smart home adoption. Over 80% of UK residents use smart products primarily for fun - think Bluetooth speakers, smart TVs, and gaming consoles. Virtual assistants like Amazon Echo and Google Home have also won hearts, with more than 35% of consumers preferring these clever helpers.

While entertainment reigns supreme, other smart home sectors are gaining ground. In 2023, the UK saw a 20% jump in adoption of the smart home security system. Energy-conscious Brits also embrace smart thermostats and efficient lighting, with sales surging 25% in 2023.

Statistics of Smart Homes in the UK

Here are some key statistics and insights that highlight the current state and future projections of smart home adoption in the UK:

These statistics according to some studies Statista, YouGov, ONS and other

Current Adoption Rates

  • Household Penetration: As of 2024, approximately 39% of UK households have smart home products, indicating significant household penetration. This number is expected to grow significantly in the coming years.
  • Household Adoption: As of 2023, approximately 5.3 million UK households, or about 19.7% of all homes, use smart home products. This number is expected to rise dramatically, with nearly every home (98.8%) using smart devices by 2027.
  • Smart Device Ownership: Three-quarters of UK homes now contain some form of smart device or appliance, with popular items including smart washing machines (10%) and smart lighting (18%).
  • Smart Speakers: Over half of UK households (54%) have at least one smart speaker.
  • Average Revenue Per Smart Home: In 2024, the average revenue per installed Smart Home will be £489.05.

Market Growth and Projections

  • Market Revenue: The smart home market in the UK generated £7.85 billion in revenue in 2022 and is projected to grow to £11.94 billion by 2026.
  • Future Projections: By 2027, it is anticipated that more than half of UK homes will be smart homes, with an estimated 15.1 million smart homes achieving a market penetration rate of 50.2%.
  • The market is expected to grow by 11.66% annually from 2024 to 2028, reaching £13.2 billion by 2028.
  • Annual Growth Rate: In 2023, the number of smart homes in the UK is expected to increase by 30%, from 4.4 million in 2022 to 5.7 million.

Popular Smart Home Devices

  • Smart Thermostats: Smart thermostats are becoming increasingly popular, with 21% of UK properties having one. Over the past decade, these devices have collectively saved customers almost £325 million on energy bills.
  • Smart Meters: Smart meters are also widely adopted, with 18% of households owning one. Energy providers often provide these devices for free.
  • Entertainment Devices: Over 80% of people in the UK use smart products for entertainment, like Bluetooth speakers, smart TVs, and gaming consoles.
  • Virtual Assistants: Over 35% of people use smart home assistants like Amazon Echo or Google Home to control other smart devices.
  • Security Systems: In 2023, there was a 20% increase in the use of smart home security systems as more people wanted to make their homes safer.

Consumer Spending, Trends and Preferences

  • Spending on Smart Tech: UK households spent £33 billion on smart devices during the pandemic, highlighting a significant increase in demand for smart products to enhance home comfort.
  • Average Expenditure: Brits have spent an average of £1,236 on smart home technology in the last five years and plan to introduce four more devices in the next half-decade.
  • Reasons for Adoption: The primary reasons for investing in smart technology include cost-saving (34%), convenience (11%), and security and safety (9%)
  • Pandemic Impact: During the COVID-19 pandemic, UK households spent £33 billion on smart devices, showing a big jump in demand for home comfort and convenience.
  • Energy Efficiency: With rising energy costs, sales of smart thermostats and energy-saving lights increased by 25% in 2023 as more people sought ways to save energy.

Market Drivers and Challenges

  • Convenience and Efficiency: People want interconnected and automated solutions that make daily life easier, driving the UK's smart home market.
  • Security Concerns: Despite the growth, concerns about the security and privacy of interconnected systems remain a significant challenge. Devices like thermostats, cameras, and door locks can be hacked, posing risks to privacy and safety.

Key Players

Major UK smart home market companies include LG Electronics, Amazon, Samsung, Sony, Apple, and Centrica Connected Home Limited (local players like Hive).

10 Most Popular Smart Home Devices in the UK 

The UK market for smart home devices is diverse, with several types of devices gaining widespread popularity. Here are the most popular smart home devices currently used in UK households:

1. Smart TVs

The adoption rate of smart TVs is the most common smart home device in the UK, with 67% household penetration as of 2021. Leading the pack with 165,000 monthly searches. These TVs offer internet connectivity and a range of on-demand features. And the usage percentage is currently at 62%, with Brits watching smart TVs at least once a week.

  • Samsung S90C OLED: This TV offers excellent picture quality, brilliant gaming performance, and great built-in sound. It is packed with the latest tech, making it an excellent choice for gamers and movie enthusiasts.
  • LG C4 OLED: Known for its stunning picture quality and gaming features, this TV provides premium-level performance at a mid-range price.
  • Hisense U8N: Offering the best price-to-performance ratio, this TV features the latest mini-LED technology for bright and natural-looking colours

2. Smart Speakers

Approximately 35% of UK households own a smart speaker, making them one of the most popular smart home devices.

  • Preferred Brands: Amazon Echo Dot with Clock (5th Gen) dominates the market, and it is chosen by 69% of smart speaker owners. It serves as a central hub for controlling other smart devices with voice commands using Alexa
  • Google Nest Hub: Known for its seamless integration with Google Assistant, this device provides voice control and a display for managing smart home gadget

3. Smart Lighting

About 14% of UK households use smart light bulbs due to their energy efficiency. Smart light bulbs, particularly LEDs, are famous for their energy efficiency, consuming 90% less energy than traditional bulbs.

  • Philips Hue: These smart bulbs are trendy for their energy efficiency and app integration. They allow users to control lighting settings, including brightness and colour, via a smartphone app or voice commands.
  • LIFX Smart Bulbs: Another favourite, these bulbs offer a wide range of colours and do not require a hub, making them easy to set up and use

4. Smart Thermostats

The energy management of smart thermostats is increasingly popular, helping households manage energy consumption more efficiently. Sales of smart thermostats rose by 25% in 2023 due to rising energy costs.

  • Nest Learning Thermostat: This device uses predictive analytics to optimise heating and cooling, helping users save on energy bills. It works with multiple platforms, including Alexa, Google Assistant, and Apple HomeKit.
  • Ecobee SmartThermostat: Featuring built-in Alexa and compatibility with Siri, this thermostat also includes remote sensors for better temperature control

5. Smart Security Systems

There has been a 20% increase in smart home security systems adoption in 2023.

Popular Devices such as video doorbells and other smart security devices are used by 33% of UK households.

  • Arlo Pro 4: Known for its 4K resolution and advanced motion detection, this camera provides high-quality video surveillance. It integrates well with Alexa and Google Assistant.
  • EufyCam 3: This security system offers expandable local storage and excellent video quality, making it a top choice for home security

6. Smart Home Assistants

Smart home assistants like Google Nest and Amazon Alexa are used by 50% of UK households weekly.

  • Amazon Echo Show 8: This smart display with Alexa built-in is a comprehensive smart home hub. It features a powerful speaker and touch display, making it easy to control various devices.
  • Samsung SmartThings Hub: Known for its wide range of device compatibility, this hub allows users to control a range of smart home gadgets from one central point

7. Smart Appliances

Emerging technologies, while less common, such as robot vacuums, smart microwaves, and smart refrigerators, are gradually gaining traction as technology improves and prices decrease.

  • Samsung Family Hub Refrigerator: This fridge features a touchscreen display and smart connectivity, allowing users to manage groceries, stream music, and control other smart devices.
  • LG ThinQ Washer and Dryer: These appliances offer remote control and energy-efficient cycles, making laundry tasks more convenient

8. Health Monitoring Devices

  • Popularity: 32% of respondents use fitness trackers and smartwatches weekly, reflecting their integration into daily health monitoring routines.

9. Renewable Energy 

Renewable energy systems, such as solar energy, offer significant environmental advantages by reducing carbon emissions and utilising clean, renewable resources.

  • Solar Panels are the most common renewable energy devices integrated into smart homes. They capture solar energy and convert it into electricity for household use.
  • Solar Batteries: These devices store excess energy generated by solar panels, ensuring a continuous power supply even during cloudy days or at night.
  • Smart Meters: These devices monitor energy consumption and production, enabling efficient energy management.
  • Heat Pumps: These efficient heating and cooling systems extract heat from the air, ground, or water sources. They provide a sustainable alternative to traditional fossil fuel-based heating systems, significantly reducing carbon emissions and energy costs.

10. Smart Locks

  • Aqara U100: This versatile smart lock supports multiple platforms, including Alexa, Google Assistant, and Apple HomeKit. It offers various auto-lock and unlock features for enhanced security.
  • August Smart Lock Pro: This lock converts existing deadbolts and is easy to install. These devices represent the forefront of smart home technology in the UK, offering convenience, security, efficiency, and sustainability to modern households. Provides remote access and monitoring via a smartphone app

These devices represent the forefront of smart home technology in the UK, offering convenience, security, efficiency, and sustainability to modern households. 

Smart Home Adoption in the UK

This data provides a more detailed and numerically specific overview of smart home adoption across major UK cities and the country. It's important to note that these numbers are based on the most recent available data and projections. 

Key Insights:

  1. London: As the capital and largest city, London has led in adopting smart home technology, with over 50% of households using some form of smart home technology. Smart speakers are top-rated, with over 45% of devices in use.
  2. Birmingham and Manchester show strong adoption rates, driven by local smart city initiatives and a growing interest in smart home technologies.
  3. Edinburgh and Leeds also rank highly, reflecting their commitment to digital transformation and smart infrastructure.
  4. Bristol: Known for its tech-savvy population, Bristol has 28% smart speakers and 20% smart security.
  5. Smaller cities like Newcastle have lower but still significant adoption rates, focusing on sustainable practices and smart urban development.

Smart Home Adoption in UK Counties (2024)

With an average of 229,860 monthly searches for smart home devices, the UK shows a keen interest in integrating technology into everyday life. The UK's smart home market is projected to grow by 11.66% from 2024 to 2028, reaching a market volume of £13.3 billion by 2028. 

The smart home market is set to keep growing quickly, thanks to new technology and more people wanting smart, connected living solutions.

Demographics of Smart Home Adopters in the UK

More folks are adding gadgets that let them control lights with their voice or manage heating from their phones. Let's take a look at who's jumping on this tech bandwagon.

Which Age Groups Love Smart Homes?

Young people aged 25-34 are especially interested in embracing smart home technology. They are drawn to the ease and innovation of using the devices. Close behind them are those 35-44. On the other hand, older individuals over 55 demonstrate less enthusiasm for these technologies and prefer to maintain a more traditional home environment.

People in their mid-30s to mid-40s find using smart home technology an avenue to juggle work and family. This helps to make life much easier.

However, even the youngest crowd, from teens to early 20s, are getting into it with fitness trackers and sleep monitors.

How Much Do Smart Home Users Earn?

Money plays a significant role in the development and adoption of smart homes. Folks earning over £50,000 a year are likelier to deck out their homes with smart tech. They can afford the upfront costs and like saving money in the long run. But it's not just for the rich. 

Middle-income earners between £30,000 and £50,000 have also adopted smart technologies but to a lesser extent. They often begin with simple things like smart speakers and add more gadgets as they go along.

However,  those with incomes below £30,000 find it harder to justify the expense of smart home devices. 

GreenMatch
GreenMatch
GreenMatch

Top 15 Search Smart Devices in the UK

RankCountyAverage Search VolumeDeviceAdoption Rate (%)Average Devices per Home
1Greater London12,000Smart Speakers45%2.1
2West Midlands9,500Smart Thermostats35%1.3
3Greater Manchester8,200Smart Lights50%3.5
4West Yorkshire7,800Security Cameras40%2
5Hampshire7,500Smart Locks30%1.2
6Kent7,200Smart Speakers45%2.1
7Essex6,900Smart Thermostats35%1.3
8Merseyside6,500Smart Lights50%3.5
9South Yorkshire6,200Security Cameras40%2
10Lancashire6,000Smart Locks30%1.2
11Surrey5,800Smart Speakers45%2.1
12Hertfordshire5,600Smart Thermostats35%1.3
13Tyne and Wear5,400Smart Lights50%3.5
14Nottinghamshire5,200Security Cameras40%2
15Cheshire5,000Smart Locks30%1.2

Where in the UK Are Smart Homes Popular?

London and the South East lead the adoption of smart homes, driven by higher incomes and a love for new tech. Higher incomes and a penchant for cutting-edge technology drive this trend.

Other major urban areas are catching up with tech-savvy folks but at a pace. However, the adoption rate in rural areas is much slower due to fewer or low-tech enthusiasts. Thanks to better internet and more people working from home, country homes are catching up.

Hot Fact

More than half of UK homes will be smart homes by 2027, with 15.1 million households expected to integrate smart technology – they’re the future of how we’ll live in the UK. 

Why not give it a go and make your home smarter?

Smart Home in the UK vs Other Countries

Have you ever wondered how the UK compares to the rest of the world regarding smart home adoption? Smart home technology adoption varies globally. Approximately 35% of homes now incorporate innovative technology, a trend mirrored in the UK's rapidly growing digital infrastructure.

Here’s a quick rundown of the UK compared to other countries.

In the UK, approximately 50% of households have integrated smart technology. This adoption rate is higher than the global average of 32% but lower than the 68.6% seen in the United States.

The UK homes are currently equipped with smart devices, trailing behind the US and Germany. This growth is impressive, considering that in 2017, only 1.3 million UK homes had smart devices, representing a 4.5% market penetration.

This marks a significant increase from 4.4 million in 2022, reflecting a steady annual growth rate of around 30%. 

Globally, the smart home market is booming, and other countries are also seeing a surge in smart home adoption. By 2025, the market is expected to exceed £131 billion. North America leads the charge, accounting for 40% of global consumer spending, followed by Asia-Pacific at 29% and Western Europe at 18%

The Asia-Pacific region is anticipated to become the largest market by 2030 due to its vast population and increasing adoption rates.

GreenMatch

Top 5 Countries for Global Adoption of Smart Homes 

CountrySmart Home Penetration (2024)Active Households (Millions)Revenue (£ Billion)Projected Penetration (2027)Annual Expenditure (2024, £)Projected Expenditure (2027, £)
United States57.0%69.930.768.0%439.20451.47
Germany46.1%19.16.555.0%340.31364.92
United Kingdom45.8%13.86.454.0%463.77481.16
China24.1%116.726.635.0%227.90247.86
Japan31.9%17.17.242.0%421.05445.10

This data provides a snapshot of smart home adoption and market size across these major economies in 2024 and projections for 2027. The data highlights significant growth and adoption trends across these primary economies sources from Statista Market Forecast and  Gitnux, Smart Home Industry Statistics

Top Key Players in the UK Smart Home Market

The UK smart home market has seen rapid growth with increasing consumer demand. Several key players dominate this market, offering various smart home solutions.

Major Companies for Smart Devices

1. Nest

Nest, a subsidiary of Google, is well-known for its smart thermostats, security cameras, and smoke detectors. Their products are designed to integrate seamlessly with other smart devices, providing a cohesive smart home experience.

2. Hive

Operated by Centrica, Hive offers a variety of smart home products, including thermostats, lights, and security cameras. Hive's ecosystem allows users to control their home environment through a single app, enhancing convenience and energy management.

3. Philips Hue

Philips Hue specialises in smart lighting solutions. Their products include smart bulbs, light strips, and switches that can be controlled via mobile apps or voice assistants like Amazon Alexa and Google Assistant.

4. Ring

Owned by Amazon, Ring focuses on home security with products like video doorbells, security cameras, and alarm systems. Ring's devices are designed to provide users with real-time alerts and video feeds, ensuring enhanced home security.

5. Amazon Alexa

Amazon Alexa is a leading voice assistant platform integrating many smart home devices. Alexa-enabled devices like Echo speakers allow users to control their smart home systems using voice commands.

The Cost Analysis of Smart Home Technologies

The cost of smart home systems can range significantly based on the complexity and features of the setup:

  • Basic Systems include essential security and lighting control, starting from around £500-£600. These systems typically involve smart bulbs, security cameras, and voice-controlled devices.
  • Mid-Range Systems: For more advanced features like energy management and climate control, costs can rise to £2,000 or more. These systems often include smart thermostats, advanced security systems, and integrated entertainment setups.
  • High-End Systems: Comprehensive systems with AI integration, advanced automation, and professional installation can cost between £6,000 and £10,000. These setups might include hardwired systems like Control4, offering robust security and seamless integration of multiple smart devices.
MetricValue
Global Smart Home Market (2025)£130 billion
UK Household Penetration (2027)68.6%
Cost of Smart Speakers£50 - £200
Cost of Security Cameras£100 - £300
Cost of Smart Lighting£20 - £150
Cost of Smart Thermostats£150 - £250
Annual Energy SavingsUp to £150
Millennial Adoption Rate47%
Gen X Adoption Rate90%
Data Privacy Concern Rate66%

Cost Analysis of Smart Home

The cost for a whole house system can vary significantly based on the property's size and the installation's complexity. According to CHRIS LEWIS GROUP, a standard 5-bedroom home, smart lighting alone can cost around £15,000, with high-end or custom systems reaching £25,000-£35,000. 

Based on the most recent data, here is the cost comparison for different smart home setups in the UK. Key Drivers of Growth

Setup TypeLow-End SpecMid-Level SpecHigh-End Spec
IoT - One Room Lighting & Heating£500£1,000£2,000
Pro-One Room Lighting & Heating£1,500£2,500£5,000
IoT - Whole House Lighting, Heating & Security£5,000£15,000£25,000
Pro - Whole House Lighting, Heating & Security£15,000£25,000£35,000+
  1. Additional costs to consider include:
  • CCTV systems: Starting at £3,000 for a basic 4-camera setup
  • Smart alarm systems: Starting at £4,000
  • WiFi systems: Starting at £5,000 for a 5-bedroom home
  • Smart heating control: £8,000-£10,000 for a 5-bedroom house with hybrid heating
  1. Preparatory work, including cable installation and infrastructure setup, can add £10,000-£15,000 to the total cost.
  2. Ongoing maintenance and service packages start at around £300 per month.

Based on the most recent data, here is the cost comparison for different smart home setups in the UK. Key Drivers of Growth

Several factors contribute to the growth and trends of smart homes globally. Moreover, with the advancements in the Internet of Things (IoT) and increasing consumer interest and demand, household penetration rates are projected to grow significantly.

  • Convenience: Smart home devices offer remote control and automation, making daily tasks easier. Adding voice-controlled devices and automation systems simplifies daily tasks, saving time and effort.
  • Security: Enhanced security features like smart locks and cameras provide peace of mind. The future trends look at Improved security features that will address consumer concerns about data privacy.
  • Energy Efficiency: Smart thermostats and lighting systems help reduce energy consumption. This can lead to annual savings of over £150 on energy bills.
  • Technological Advancements: Innovations in AI and IoT are driving the development of more sophisticated smart home devices.
  • Integration of Devices: Seamless communication between devices will become more common.

Challenges and Concerns

Despite the benefits, there are challenges:

  • Security Risks: Concerns about data privacy and cyberattacks are significant. Ensuring robust security measures is crucial for wider adoption.
  • Cost: High initial costs can be a barrier for some consumers. However, declining prices and increased competition are making smart devices more affordable.
  • Compatibility Issue: Ensuring different devices work seamlessly together remains a challenge.

Final Thoughts

UK households have embraced smart technology, with 5.3 million homes using smart products. This represents nearly 20% of all UK households, highlighting growing adoption.

Moreover, smart home products offer significant time-saving benefits for UK households. These devices can save several hours weekly by automating routine tasks and providing remote control capabilities. These small actions add up, potentially saving 30-60 minutes daily.

This means that, on average, smart home products can save 2-3 hours per week, according to recent studies. This time savings add up to nearly a whole week annually, allowing individuals to focus on more meaningful activities.

Here's a breakdown of potential time savings by device category:

Device TypeDaily Time Saved (minutes)Weekly Time Saved (minutes)
Smart Speakers10-2070-140
Smart Lighting5-1035-70
Smart Thermostats15-20105-140
Smart Security10-1570-105
Smart Appliances15-30105-210
Voice Assistants10-2070-140
Robot Vacuums30-60210-420

While individual time savings may seem small, they accumulate. A fully integrated smart home could save 1.5 to 2.5 hours daily. Over a year, this amounts to 22-38 days of saved time.

However, setup and maintenance require an initial time investment. Users must weigh long-term benefits against short-term costs.

As the UK smart home market grows with nearly full household penetration, more families will likely embrace these technologies, enhancing their daily lives and efficiency.

Improved integration and intuitive interfaces will enhance efficiency, making smart homes more attractive to time-conscious consumers.